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Website Development Trends to Watch in 2024


The world of website development is constantly evolving with new technologies and trends emerging every year. As we enter 2024, companies need to keep up with the latest developments to ensure their online presence is modern, user-friendly, and effective at driving business growth.

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In this blog, we will explore some of the key website development trends that are likely to take centre stage in 2024. Understanding these trends can help businesses and developers make smarter decisions when creating or updating their websites in the coming months.

The Rise of Automation

Automation tools that utilize artificial intelligence and machine learning to simplify web development workflows are gaining significant traction. These tools can help businesses quickly build websites, optimize page speed, fine-tune layouts, and take care of repetitive tasks automatically.

Leading website builders like Wix and Squarespace already utilize AI extensively. In 2024, expect more web development platforms to bake in intelligent assistants, website analyzers, automated testing tools, and advanced personalization algorithms. This drive towards automation will enable faster website creation and simplified content updates for businesses.

Greater Focus on Core Web Vitals

Core Web Vitals is Google’s set of metrics to measure real-world user experience on websites. It focuses on three key areas – page load speeds, visual stability, and interactivity. Specifically, it looks at how quickly pages load (LCP), how visually stable they are (CLS), and how smoothly users can interact with elements on the page (FID).

With Core Web Vitals becoming a crucial ranking factor for SEO in 2024, web developers will need to optimize websites while keeping these metrics in mind. Faster page speeds, reduced layout shifts, and smooth site interactions will take center stage. Tools like PageSpeed Insights, Lighthouse, and Chrome User Experience Report can help analyze and monitor Core Web Vitals performance.

Web development companies can expect to see greater demand for website performance audits, Core Web Vitals tracking, and related optimization services in the coming year. By focusing on optimizing for these user-centric metrics, websites can improve ranking potential while also providing better experiences for visitors.

Also Read: 6 Web Accessibility trends for 2023

The Ascent of WebAssembly

WebAssembly is a relatively new web technology that brings near native speeds to web applications. It allows developers to compile code written in different languages like C++, Rust, and .NET into a binary format that runs with near-native performance in web browsers.

In 2024, WebAssembly is poised to go mainstream. Developers will be able to create complex web apps with 3D graphics, video editing, CAD functionalities, and more at impressive speeds. For end-users, this means much richer websites and online apps compared to traditional JavaScript-based ones.

Expandable mobile menus, immersive animations, MiniApps, and more interactive features will become viable for many more websites thanks to WebAssembly.

Greater Personalization

Today’s consumers expect hyper-personalized online experiences. Legacy website platforms often lack the flexibility and intelligence to modification content for individual users.

Modern web development frameworks like ReactJS, VueJS, and Angular allow developers to build modular, component-based websites. Combined with real-time data and intelligent algorithms, these systems enable truly personalized website experiences.

In 2024, businesses will work closely with web development companies to implement smart recommendation engines, customer data platforms, and tools to customize layouts, content, offers, and other elements for each visitor.

The Growth of Hybrid Development

Hybrid app development leverages web technologies like HTML, CSS, and JavaScript along with native APIs and OS integration to deliver app-like user experiences on the web. These progressive web apps offer the best of both web and mobile applications.

In 2024, hybrid development frameworks like Ionic, Capacitor, Apache Cordova, and others will likely see strong adoption growth. Developers can rely on these tools to quickly build cross-platform web/mobile apps from a single code base.

For business owners, hybrid apps provide immense value – quick development, easy distribution across platforms, and lower overall cost compared to pure native apps.

Continued Rise of JavaScript Frameworks

JavaScript powers most functionalities and interactivity on modern websites. New JavaScript libraries, frameworks, and runtime environments are therefore critical for website development.

In 2024, ReactJS will likely continue its meteoric rise along with stalwarts like Angular and VueJS receiving significant updates. Svelte and Solid JS are two emerging challengers to watch out for.

Server-side runtimes like Node.js will gain more capabilities while Deno positions itself as a modern alternative. Together, these technologies will enable faster website development with modular architecture and easier scalability.

Also Read: The Impact of Artificial Intelligence on Website Development

The Takeaway

The website development trends mentioned above indicate some of the directions this industry is maturing towards. We will likely see a sustained push towards intelligence, personalization, speed, and integrated experiences across platforms.

Businesses looking to upgrade their websites in 2024 would do well to partner with a digital marketing company specializing in modern web development. The right skills, expertise, and understanding of emerging tech can ensure your website delivers maximum value and positions your brand for long-term success.

Interested in revamping your website? Get in touch with Hurix Digital, a top digital marketing services provider with expertise across website development, online marketing, SEO optimization, and more.



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